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“Surfacers” A New Rung for Forrester’s Social Technographics Ladder

Forrester's classic 2007 analysis of the different user-types of social media has made it easy for people to understand user behavior on the web. The past two years have resulted in a rapid adoption of...

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Will Wright Keynote at Web 2.0 – Lessons for Social Media Strategy

Will Wright has created some of the best video games in history including SimCity, The Sims, and (slightly less successfully),  Spore. Will Wright’s keynote speech during the Web 2.0 2009 Conference...

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